Positioning & growth strategy for AI SaaS & Online Education Platforms. Scale 2–5x while cutting CAC
Welcome!
I’m Anastasiia (Stacy) Prokopa, founder of ProphecyDept.
For 9 years I’ve worked in the US, UK, Southeast Asia, and Central & Eastern Europe, leading brand and marketing communications for fast-growing tech companies. Today I run an agency where clients typically see 30–170% improvement in CAC efficiency and clear revenue lift within 6–9 months.
If you’re moving beyond early adopters and want to scale while keeping CAC low — especially without a large marketing team — let’s connect and make it happen.
How I Can Help You
Brand Positioning That Drives Growth
Define a sharp, differentiated market position that attracts better-fit customers, lowers CAC, and aligns your team around one clear message and direction.
Best for post-MVP teams entering a new stage of growth — especially when CAC starts rising or conversion stalls.
You’ll get:
- Clear customer personas based on what your best-fit customers want, value, and respond to.
- A high-converting messaging system your team can apply across pages, ads, emails, and sales.
- A sharp positioning statement that attracts ideal customers and aligns your team around one message and direction
Timeline: ~2 months.
Outcome: Scale 2–5x in 9–12 months with focused messaging and deep customer insights.
Funnel Optimization That Cuts CAC
Improve structure, flow, and messaging across your funnel — from first touch to retention — to convert more users and keep them longer.
Best for: Teams with strong traffic but weak conversion, rising CAC, or drop-offs across the user journey.
You’ll get:
- A full-funnel audit with prioritized actions to improve conversion and reduce CAC.
- Improved structure, UX and messaging based on real user behavior and product value.
- Specific recommendations (or direct input) across landings, onboarding, emails, and key conversion points like pricing pages, paywalls, in-product CTAs, and more.
Timeline: 2-3 months.
Outcome: Lower CAC and increase conversion at every stage.
Growth Experiments
Speed up your growth by running focused, high-impact tests. Whether it’s a new funnel idea, messaging variation, or offer test — I help you learn what works faster, without burning ad budget or team hours.
Best for: Teams with active growth channels but stalled metrics, or too many ideas and no clear testing plan.
You’ll get:
- A prioritized experiment roadmap based on your goals and funnel gaps.
- Hands-on support designing and launching tests (pages, flows, copy, etc.)
- Clear success criteria and a repeatable framework for running experiments.
- Faster path to product–channel fit and growth in key metrics.
Timeline: ~1 month per testing cycle.
Outcome: Faster insights, 2–3x higher test success rate, and clearer decisions on what to scale or drop.
Ready to Scale?
Let's talk about your goals and map out a clear path forward.
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