Positioning & growth strategy for AI SaaS, EdTech, and IT service teams. Scale 2–5x while cutting CAC
Welcome!
I’m Anastasiia (Stacy) Prokopa — founder of ProphecyDept.
I help SaaS, EdTech, and IT service teams sharpen their positioning, improve funnel performance, and scale 2–5x while lowering CAC.
Over the past 9 years, I’ve worked across the US, UK, SEA, and CEE markets, leading Brand and Marketing Communications teams for scaling tech companies. Now, I run my own agency — and my clients typically see 30–170% CAC reduction and measurable revenue growth within 6–9 months.
I am the best fit you need to grow and keep customer acquisition costs low — especially if you don’t have a massive marketing department. If you’ve outgrown early adopters and are entering a new phase of growth — let’s connect and make your goals happen.
How I Can Help You
Brand PositioningThat Drives 2–5x Growth
Define a sharp, differentiated market position that attracts better-fit customers, lowers CAC, and aligns your team around one clear message and direction.
Best for post-MVP SaaS, EdTech, or IT teams entering a new stage of growth — especially when CAC starts rising or conversion stalls.
You’ll get:
- Clear customer personas based on what your best-fit customers want, value, and respond to.
- A high-converting messaging system your team can apply across pages, ads, emails, and sales.
- A sharp positioning statement that attracts ideal customers and aligns your team around one message and direction
Timeline: 1,5-2 months.
Outcome: Scale 2–5x in 6–9 months with focused messaging and deep customer clarity.
Funnel Optimization That Cuts CAC
Improve structure, flow, and messaging across your funnel — from first touch to retention — to convert more users and keep them longer.
Best for: Teams with strong traffic but weak conversion, rising CAC, or drop-offs across the user journey.
You’ll get:
- A full-funnel audit with prioritized actions to improve conversion and reduce CAC.
- Improved structure, UX and messaging based on real user behavior and product value.
- Specific recommendations (or direct input) across landings, onboarding, emails, and key conversion points like pricing pages, paywalls, in-product CTAs, and more.
Timeline: 2-3 months.
Outcome: Lower CAC by 30–170% and increase conversion at every stage.
Growth Experiments That Drive Results Without Burnout
Speed up your growth by running focused, high-impact tests. Whether it’s a new funnel idea, messaging variation, or offer test — I help you learn what works faster, without burning ad budget or team hours.
Best for: Teams with active growth channels but stalled metrics, or too many ideas and no clear testing plan.
You’ll get:
- A prioritized experiment roadmap based on your goals and funnel gaps.
- Hands-on support designing and launching tests (pages, flows, copy, etc.)
- Clear success criteria and a repeatable framework for running experiments.
- Faster path to product–channel fit and growth in key metrics.
Timeline: ~1 month per testing cycle.
Outcome: Faster insights, 2–3x higher test success rate, and clearer decisions on what to scale or drop.
Ready to Scale?
Let's talk about your goals and map out a clear path forward.
Thank you — your strategy call is booked!